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SAP C-C4H260-01 Exam Overview:
| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C-C4H260-01 |
| Passing Score: | 59% / 48 out of 80 |
| Certificate Validity Period: | 5 years |
| Related Certifications: | SAP Certified Application Associate - SAP Marketing Cloud |
| Exam Duration: | 180 minutes |
| Available Languages: | English |
| Real Exam Qty: | 80 |
| Exam Price: | $550 USD / €470 EUR (varies by region) |
| Exam Format: | Multiple Choice, Multiple Response |
| Recommended Training: | SAP Education Official Courses SAP Learning Journey: SAP Marketing Cloud Implementation |
| Exam Registration: | SAP Certification Hub SAP Training Shop |
| Sample Questions: |  |
| Exam Way: | Online proctored or onsite at SAP Authorized Testing Centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
SAP C-C4H260-01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation | 8% - 12% | - Target group management - Segmentation building - Attribute and filter usage |
| Topic 2: Dynamic Customer Profiling | >12% | - Best record concept - Data anonymization options - Score Builder usage - Contact/lead/opportunity data model |
| Topic 3: Campaign and Journey Orchestration | >12% | - Journey design and execution - Campaign categories and actions - Marketing calendar concept - Permission checks and workflow configuration |
| Topic 4: Business Administration | 8% - 12% | - User and role management - Application settings - System setup and configuration |
| Topic 5: Marketing Analytics | <8% | - Analytics Stories creation - Report Gallery usage - Key performance indicators |
| Topic 6: Commerce Marketing | <8% | - Commerce integration scenarios - Offer/product recommendations |
| Topic 7: Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Lead lifecycle management - Account-based marketing setup |
| Topic 8: Marketing Planning and Performance | <8% | - Planning structures - Budget and performance tracking |
| Topic 9: Extensibility | >12% | - Extensibility tools and options - Custom business objects - Data model enhancement - CDS views and custom analytics |
| Topic 10: Integration and Data Upload | >12% | - Integration error handling - Data upload and transformation - Data replication and monitoring - Integration with SAP Sales/Commerce Cloud |
What to Know About C-C4H260-01 Before You Start
- Business Administration (8% - 12%)
- Lead- and Account-Based Marketing (<8%)
- Marketing Planning and Performance (<8%)
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Sample Questions:
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system.Export an existing graphical calculation view along with the associated views and tables.Import the calculation views that are modeled in an SAP HANA system.Which app can you use to do these activities?
- A. Campaign Execution BlacklistSender Profiles
- B. Maintain Certificate Trust ListContent Studio
- C. User ListsCampaign Execution Whitelist
- D. Campaign Execution WhitelistSender Profiles
Correct Answer: D 🗳️
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Data File Load
- B. Marketing Application Jobs
- C. Browse Contact Data
- D. Import Monitor
Correct Answer: D 🗳️
You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?
- A. Segmentation models
- B. Contact list
- C. Contact profile
- D. Corporate account list
Correct Answer: A 🗳️
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions. Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note: There are 3 correct answers to this question.
- A. Description
- B. Origin
- C. Contact ID
- D. Key identifier field
- E. Start, End date
Correct Answer: A,B,E 🗳️
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. System Administrator
- B. BI Admin
- C. Application Creator
- D. System Owner
Correct Answer: A 🗳️
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