Salesforce Arch-302 Exam Questions : Salesforce Certified B2C Solution Architect

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Salesforce Arch-302 Exam Syllabus Topics:

Salesforce Certified B2C Solution Architect Sample Questions:

1. Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.
Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In?
Choose 3 answers

A) Curate tiered experiences in Loyalty Management
B) Create Journeys by tiers in Marketing Cloud
C) Curate tiered experiences in Marketing Cloud
D) Segment Individuals within CDP C.Q Segment Journeys within CDP

2. Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce, supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively.
Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.
Which two things should a Solution Architect consider before recommending this approach?
Choose 2 answers

A) Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.
B) Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.
C) The service console will need a customized Lightning component to display the recommendations,
D) Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.

3. Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their eCommerce sites and communities. Communities are treated as an identity provider (IDP) for commerce enabling self-service support for products via knowledge articles, crowd-sourced knowledge, and Chatter.
What data should be maintained within Experience Cloud as the primary system?

A) Communication preferences
B) Shipping address
C) Core profile data (name, email)
D) Payment methods

4. A company is using both Service Cloud and B2C Commerce but they are not using Mulesoft or any other integration middleware and do not plan on adding that in the near future. However, there is a need to keep customer records in sync across both Service Cloud and B2C Commerce. When a change to the customer record in Service Cloud takes place, such as an updated customer name, the same customer record should be updated in B2C Commerce. Assume that there is a common ID that uniquely identifies the customer across the two systems.
How should a Solution Architect deliver the desired functionality?

A) Use change data capture to send a message from Service Cloud and catch and handle the message using B2C Commerce Service Cloud Connector
B) Send an Outbound Message from Service Cloud and catch and handle the Outbound Message using the B2C Commerce APIs
C) Develop a custom solution in Service Cloud to consume and communicate with B2C Commerce APIs
D) Send a platform event from Service Cloud and subscribe to the platform event in B2C Commerce using the built-in functionality

5. Universal Containers has been using Service Cloud and recently decided to implement Marketing Cloud.
There are many data quality issues in Service Cloud like duplicates and incomplete email addresses. They want to use Marketing Cloud to send personalized communications.
Which two recommendations should a Solution Architect make when suggesting a migration strategy from an existing Service Cloud implementation to a new Marketing Cloud one?
Choose 2 answers

A) Fix the data quality issues in Service Cloud before migrating to Marketing Cloud.
B) Map Contact, Lead, and Account objects within Marketing Cloud to enable personalization.
C) Use Customer Data Platform (CDP) to synchronize data between Service Cloud and Marketing Cloud.
D) Build a custom connector between Service Cloud and Marketing Cloud that will remove the duplicates.

Solutions: