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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics |
| Topic 2: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Topic 3: Email Marketing | 10% | - Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices |
| Topic 4: Evaluation | 17% | - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs |
| Topic 5: Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements |
| Topic 6: Lead Management | 14% | - Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models |
| Topic 7: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 8: Automating Business Processes | 17% | - Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email - B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
- C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- D. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
Correct Answer: C 🗳️
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Identify attributes of the key accounts they want to target.
- B. Create all contacts as campaign members in one campaign.
- C. Convert all existing leads into contacts to tie to accounts.
- D. Develop dynamic content based on lead fields.
Correct Answer: A 🗳️
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Form completion action and user queue
- B. Automation rule and user queue
- C. Automation rule and user group
- D. Form completion action and user group
Correct Answer: C 🗳️
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- B. PI Enable explicit bot protecting using reCAPTCHA
- C. Disable autoresponder emails on this form
- D. Include "Not you?" link to allow visitors to reset the form
Correct Answer: A,B,D 🗳️
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
- A. True
- B. False
Correct Answer: B 🗳️
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