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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. How many accounts can be edited using Google AdWords Editor at a time?

A) 5
B) 1
C) 4
D) 2

2. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Funnel visualization report
B) Top exit pages report
C) Top landing pages report
D) Site overlay report

3. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) ("Iron Man")
B) +["Iron Man"]
C) {Iron Man}
D) -[Iron Man]

4. Which of the following formulas is the correct formula for finding the return on investment for
Google AdWords?

A) Revenue from sales - Revenue from advertisment
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Duration of Ad
D) (Revenue from sales - Advertising costs)/Advertising costs

5. Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

A) Unlimited
B) 100
C) 1
D) 10

Solutions: