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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) -tea -free -samples
B) Holly should add as many keywords as possible and then use the CPM method.
C) Coffee
D) Gourmet coffee beans

2. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Open the campaign page and then choose Search Listings to edit where the ad will appear.
B) Open the campaign page and then choose the Settings tab to edit where the ad will appear.
C) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
D) Open the ad page and then choose the Settings tab to edit where the ad will appear.

3. Which of the following are used to describe the search results that are not in paid listings?

A) Google search listings
B) Unpaid listings
C) Real listings
D) Organic search listings

4. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend.
With this approach, how will you be required by Google to pay for the billing?

A) Check or Wire Transfer
B) Credit card
C) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
D) Bank transfer

5. Mike wants to try Google AdWords but he's worried about the overall costs of the ads. He would like to start with a small budget and see how the Google AdWords program works, before investing too much money into the online advertising. Which of the following price description is an accurate depiction of the cost of the Google AdWords program?

A) Mike's maximum CPC bid must be at least US$0.01. Mike's maximum CPM bid must be at least US$0.25.
B) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$1.00.
C) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$0.25.
D) Mike's maximum CPC bid must be at least US$0.25. Mike's maximum CPM bid must be at least US$0.01.

Solutions: