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Salesforce MCE-Dev-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Developer |
| Exam Number: | MCE-Dev-201 |
| Real Exam Qty: | 60-65 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Administrator |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 200 |
| Certificate Validity Period: | 2 years |
| Exam Format: | Multiple Select, Multiple Choice |
| Passing Score: | 63% |
| Available Languages: | English |
| Recommended Training: | Marketing Cloud Developer Center Salesforce Trailhead: Develop for Marketing Cloud |
| Exam Registration: | Kryterion Webassessor Pearson VUE |
| Sample Questions: |  |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent experience; hands-on development experience with Marketing Cloud |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudengagementdeveloper |
Salesforce MCE-Dev-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Modeling | 14% | - Contact Delete process - Contact model configuration - Contact record relationships across channels - Data extension types and usage |
| API | 22% | - API response handling and error management - OAuth authentication flow and access token usage - SOAP and REST API objects, methods and routes |
| Data Management | 22% | - SQL queries for data manipulation and segmentation - Data impact analysis and best practices - Data import activities and file formats - Data extraction and send log management |
| Security | 7% | - Data protection and security configurations - Compliance and security best practices |
| Programmatic Languages | 35% | - AMPscript syntax, functions and usage - Programmatic subscriber exclusion - Server-Side JavaScript (SSJS) implementation - Development best practices |
Salesforce Certified Marketing Cloud Engagement Developer Questions Answered by PassSureExam
- Data Management (22%)
- Programmatic Languages (35%)
- API (22%)
Salesforce Certified Marketing Cloud Engagement Developer Sample Questions:
What can be created in Attribute Groups within Contact Builder? Choose 2.
- A. Data Extensions
- B. Relationships
- C. Attribute Groups
- D. Populations
Correct Answer: A,B 🗳️
A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?
- A. SELECT * FROM _Open WHERE ListID = '1234'
- B. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
- C. SELECT * FROM_Open WHERE JobID = "1234"
- D. SELECT SubscriberID FROM _Open WHERE JobID = "1234"
Correct Answer: B 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
Which two ways would a developer write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension?
Choose 2 answers
- A. %%SendBoo1%%
- B. %%SendBoo1 < 1
- C. %%=Lookup ('Excluded' , SendBoo1'. Subscribekey'. _Subscribekey) =%%
- D. %%=Lookup ('Excluded' , SendBoo1'. _Subscribekey'. _Subscribekey) =%%
Correct Answer: B,C 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named
'InStock' indicates whether the item is available.
Which snippet of AMPscript would return all products which are currently available?
- A. LookupRows ('Inventory*, 'InStock' 'true',)
- B. LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')
- C. LookupRows ('Ent. Inventory*, 'InStock', 'true', )
- D. LookupRows ('Ent. Inventory*, 'true', 'InStock')
Correct Answer: C 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
In what order is AMPscript evaluated before an email is sent?
- A. Text Body, HTML Body, Subject Line
- B. HTML Body, Text Body, Text Body
- C. HTML Body, Text Body, Subject Line
- D. Subject Line, HTML Body, Text Body
Correct Answer: D 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
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