Quality is a word every site uses, but for the Salesforce Marketing Cloud Intelligence Accredited Professional question bank at PassSureExam it has a concrete meaning — 64+ Q&As covering the Salesforce Marketing Cloud Intelligence Accredited Professional objectives, every answer verified, and a regular feedback loop that keeps the material honest.
Salesforce Marketing-Cloud-Intelligence Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | Marketing-Cloud-Intelligence (AP-215) |
| Exam Format: | Multiple-select, Scenario-based, Multiple-choice |
| Real Exam Qty: | 40 |
| Passing Score: | 60% |
| Available Languages: | English |
| Related Certifications: | Salesforce Accredited Professional |
| Exam Price: | USD $150 (+ applicable taxes) |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Intelligence |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: |  |
| Exam Way: | Proctored, computer-based; available onsite at testing centers or online proctored |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud Intelligence or marketing analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence |
Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: QA & Validation | 9% | - Error handling and troubleshooting - Data quality checks and validation processes |
| Topic 2: Vlookup Functions | 5% | - Vlookup syntax and usage - Data lookup and reference logic |
| Topic 3: Data Integration Code Ability | 12% | - Data ingestion methods and sources - Scripting and transformation logic |
| Topic 4: Data Update Permissions | 5% | - Access control and permission settings - Data refresh and update configurations |
| Topic 5: Calculated Dimensions & Measurements | 7% | - Aggregation types and formula logic - Creating and managing calculated fields |
| Topic 6: CRM Integration | 12% | - CRM data properties and behavior - Sync and data flow between systems |
| Topic 7: Harmonization Center | 13% | - Patterns and harmonized dimensions - Data classification and validation rules |
| Topic 8: Harmonization Best Practices | 3% | - Standardization methods and strategies - Pros and cons of different approaches |
| Topic 9: General Functionalities | 13% | - Navigation and interface components - Core platform features and capabilities |
| Topic 10: Design Feasibility | 5% | - Solution design evaluation - Valid vs invalid implementation approaches |
| Topic 11: Overarching Entities | 3% | - Cross-domain data structures - Global data definitions |
| Topic 12: Data Model | 8% | - Entities, relationships and attributes - Data categorization and key definitions |
| Topic 13: Mapping | 5% | - Field mapping and data alignment - Source-to-target mapping rules |
Salesforce Marketing Cloud Intelligence Accredited Professional Questions Answered by PassSureExam
- General Functionalities (13%)
- Data Integration Code Ability (12%)
- Mapping (5%)
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
When harmonizing the Objective field from within the data stream mapping, which advantage is gained?
- A. Ease of Setup
- B. Ease of Maintenance
- C. Performance (Performance when loading a dashboard page)
- D. Scalability
Correct Answer: B 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
A client provides the following two data streams:
Data Stream 1:
The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?
- A.
- B.
- C.
- D.
Correct Answer: B 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
What is the relationship between "Media Buy Key" and "Campaign Key"?
- A. Many-to-many
- B. Many-to-one (one Campaign Key has many Media Buy Keys)
- C. One-to-one
- D. One-to-many (one Media Buy Key has many Campaign Keys)
Correct Answer: B 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:
The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
- A. 0
- B. 1
- C. 4
- D. 3
Correct Answer: C 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?
- A. Registered
- B. Confirmed Interest & Registered
- C. Confirmed Interest
- D. Interest & Registered
- E. Interest
Correct Answer: D 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
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