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GCCC SCMP Exam Overview:
| Certification Vendor: | Global Communication Certification Council (GCCC) |
|---|---|
| Exam Name: | Strategic Communication Management Professional |
| Exam Number: | SCMP |
| Certificate Validity Period: | 3 years |
| Related Certifications: | Communication Management Professional (CMP) |
| Available Languages: | English |
| Real Exam Qty: | 100 |
| Exam Price: | $395 (members), $495 (non-members) + $95 application fee |
| Passing Score: | 700/1000 |
| Exam Format: | Scenario-based, Multiple-choice |
| Exam Duration: | 180–210 |
| Recommended Training: | IABC Global Standard Resources GCCC SCMP Preparation Guide |
| Exam Registration: | GCCC Official Registration Prolydian Exam Scheduling |
| Sample Questions: | ![]() |
| Exam Way: | Computer-based; onsite or remote proctored |
| Pre Condition: | 10+ years professional experience; 20 hours of relevant training in last 2 years; letter of recommendation from senior leader advised |
| Official Syllabus URL: | https://www.gcccouncil.org/Certifications/SCMP |
GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Communication Management | 20% | - Developing business cases and managing performance - Budgeting, governance and project oversight - Team leadership and resource management |
| Innovation and Integration | 10% | - Adopting new technologies and approaches - Integrating communication across channels and functions |
| Reputation Management | 18% | - Crisis communication and stakeholder trust - Identifying and mitigating reputational risks - Building and protecting organizational reputation |
| Strategy Development | 19% | - Defining objectives, strategies and risk planning - Situation analysis and stakeholder mapping - Aligning communication with organizational strategy |
| Ethics and Professional Standards | 10% | - Applying IABC Code of Ethics - Legal compliance and ethical decision-making - Professional accountability and integrity |
| Advising and Leading | 23% | - Coaching and advising on communication practices - Aligning communication with business objectives - Strategic counsel to executives and leadership |
GCCC Strategic Communication Management Professional Questions Answered by PassSureExam
- Advising and Leading (23%)
- Strategy Development (19%)
- Ethics and Professional Standards (10%)
GCCC Strategic Communication Management Professional Sample Questions:
Which of the following is the MOST important role in strategic communication during digital transformation?
- A. Change management communication
- B. Selection of communication tools
- C. Technology training plans
- D. Employee engagement surveys
Correct Answer: A 🗳️
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Which activity helps a senior-level strategic communication professional be MOST effective?
- A. Being proactive
- B. Attending all senior management meetings
- C. Monitoring social media
- D. Reviewing all written material before it is released
Correct Answer: A 🗳️
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What is the MOST important factor to consider when adopting a communication practice or method from another company?
- A. Preference of project sponsor
- B. Alignment to business objective
- C. Psychographics of stakeholders
- D. Alignment with company brand
Correct Answer: B 🗳️
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An effective crisis response strategy begins with:
- A. communication to the organization's employees.
- B. an acknowledgement of the impact of the crisis.
- C. communication to the organization's public.
- D. an explanation to news media outlets.
Correct Answer: B 🗳️
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What is the difference between a communication strategy and a communication plan?
- A. A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
- B. They are the same, and the terms are interchangeable.
- C. A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.
- D. It does not matter which term is used as long as the document considers both internal and external communication.
Correct Answer: C 🗳️
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