Salesforce Pardot for Digital Marketers PDT-101 Exam
Salesforce Pardot for Digital Marketers PDT-101 Exam is related to Salesforce Certified Pardot Specialist Certification. This exam measures the Candidate knowledge and ability in how to effectively design, build, implement Marketing Workflows and Pardot-Generated Report to make Data-driven decisions. Digital Marketers, Email Marketers, and IT Managers usually hold or pursue this certification and you can expect the same job role after completion of this certification.
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What is the duration of the PDT-101 Exam
- Passing Score: 67%
- Length of Examination: 90 minutes
- Number of Questions: 60
- Format: Multiple choices, multiple answers
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Salesforce Integration | 20% | - Campaign and lead/contact sync - Pardot-Salesforce connector configuration - Custom field mapping and sync rules - Bi-directional data synchronization |
| Automation and Lead Nurturing | 25% | - Form handlers and landing pages - Engagement programs and drip campaigns - Page actions and custom redirects - Automation rules and completion actions |
| Reporting and Analytics | 10% | - Integration with Salesforce reports - Visitor and prospect activity reports - Pardot campaign and ROI reporting |
| Prospect and List Management | 15% | - Scoring and grading models - Prospect records and visitor tracking - Segmentation rules and filters - Static, dynamic, and test lists |
| Email Marketing and Content | 15% | - Email templates and personalization tags - Email deliverability and compliance - Dynamic content and A/B testing - Email performance reporting |
| Pardot Administration and Overview | 15% | - Recycle bin and data governance - Email domains and authentication - User management, roles, and security - Pardot account setup and navigation |
