Facebook 410-101 Exam Questions : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Advertiser changes in audience, budget, placement, schedule, and optimization goals.
B) Pacing system you set up.
C) Whether you use Facebook Manager or the Fan Page to run ads.
D) Facebook Auction.

2. Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

A) Countries India + Colombia
B) App Store Region
C) Age with max 25 years
D) Interests: Gamers
E) Gender Male
F) Mobile Device User - focused on Android

3. How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A) Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
B) Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
C) Facebook won't spend more than 25% of your daily budget on a given day
D) Facebook won't spend more than 125% of your account limit
E) Facebook won't spend more than 25% of your campaign lifetime budget

4. You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

A) $410
B) $265
C) $102.50
D) -$265

5. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Brand Awareness Objective
B) Video Views Objective
C) Video Completion Objective
D) Reach objective
E) Video Engagement

Solutions: