410-101 Exam Dumps - PDF Questions and Testing Engine
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NEW QUESTION 72
What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.
- A. Pacing system you set up.
- B. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
- C. Whether you use Facebook Manager or the Fan Page to run ads.
- D. Facebook Auction.
Answer: A,B,D
Explanation:
Explanation
The Facebook main delivery system consists of three aspects:
* Auction: In the Facebook auction, you will be competing against thousands of advertisers worldwide.
They are all competing for one thing. End-users' space on the News Feed, Messenger, Audience Network, Video Ads, and mobile apps. It's just like a normal supply and demand function. The more advertisers competing for your time (demand), the more expensive it will become (supply). So the person willing to pay the most will get most impressions.
* Pacing System: Standard versus accelerated delivery makes a big difference in how your ads perform; especially in costs. Accelerated delivery will underperform your budget but allow you to spend your budget more quickly.
* Advertiser Controls: Obviously the size of your audience, budget, schedule, and type of ads will all affect the delivery of your ads.
Whenever you are running your campaigns, think of those three main areas with how they each will affect running your campaigns in the future.
NEW QUESTION 73
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
- A. Campaign #3 has the lowest ROAS of 1.87
- B. Campaign #1 has the highest ROAS of 63.20
- C. Campaign #3 has the lowest ROAS of 9.95
- D. Campaign #2 has the lowest ROAS of 1.87
- E. Campaign #2 has the lowest ROAS of 1.72
- F. Campaign #3 has the highest ROAS of 63.20
Answer: B,E
NEW QUESTION 74
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.
- A. The community manager should select the boosted post, change the image and re-launch the campaign.
- B. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
- C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
- D. The community manager needs to post a new image and create a new campaign with a $20 budget.
Answer: C
Explanation:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.
NEW QUESTION 75
You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.
- A. $28,000 lifetime budget with accelerated delivery.
- B. $28,000 lifetime budget with standard delivery.
- C. $4,000 lifetime budget with standard delivery.
- D. $7,000 lifetime budget with accelerated delivery.
Answer: D
NEW QUESTION 76
What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.
- A. Link to valid bank account
- B. Agree with Facebook's merchant terms
- C. Have a TIN
- D. Have an ad account
- E. Sell physical items
Answer: A,B,C,E
Explanation:
Explanation
If you have a Facebook business Page, you can add a shop. You can use this section on your Page to list products you're selling and connect with more customers on Facebook.
While any business can have a shop, this feature is best for merchants, retail and eCommerce advertisers. We recommend it for businesses selling apparel, beauty, accessories (including bags and luggage), home furnishings, and baby or kids products. But other types of businesses can still use a shop to reach more people on Facebook.
Requirements to have a shop
Your Facebook shop must:
* Sell physical items
* Agree with our Merchant Terms
* Link to a valid bank account
* Have a Tax Identification Number (TIN)
NEW QUESTION 77
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
- A. Reduce video length to 1 minute.
- B. Tag influencers in the video.
- C. Take off subtitles
- D. Add thumbnail image with less than 20% text
- E. Change video so that it does not require sound in the beginning
Answer: B,D,E
NEW QUESTION 78
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.
- A. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
- B. You need to associate the client's website pixel with the product catalog in the Ad Account.
- C. You need to create a new pixel and re-upload the product catalog.
- D. You should run remarketing campaigns without the Facebook pixel.
- E. You need to associate the client's website pixel with the product catalog in the Business Manager.
Answer: A,E
Explanation:
Explanation
If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.
There are several error messages when using the pixel.
Error: Pixel is not paired with a product catalog
This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client's pixel.
There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
* Go to business.facebook.com
* Settings page
* Choose "Product Catalogs" on the left pane
* Press "Associate Pixels" button
* Associate pixels with your product catalog.
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.
Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.
NEW QUESTION 79
What are some benefits of MTA?
Choose ALL answers that apply.
- A. Helps you understand cross-device path to conversion.
- B. Can analyze and compare publishers and campaign performance
- C. Gives credit to multiple impressions and clicks on the path to conversion.
- D. Shows that the last touch model has no limits
- E. Shows that attribution window is always tied to a last touch model
Answer: A,B,C
Explanation:
Explanation
Benefits of people-based multi-touch attribution (MTA)
* Helps you understand the cross-device, people-based path to conversion
* Provides actionable data for more efficient allocation of media spend
* Can analyze and compare publishers, campaigns, and cross-device performance
* Demonstrates the limits of only using a last touch model
* Shows what's working and what isn't among marketing channels
Attribution is the assigning of credit to a marketing touchpoint.Most digital advertisers today measure with a last click attribution model, in which the last click gets full credit for driving a conversion. In this model, even if there were five impressions and one click in the path to conversion, all credit is given to the click. In contrast, multi-touch attribution (MTA) gives credit to multiple impressions and clicks on the path to conversion.
NEW QUESTION 80
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.
- A. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
- B. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
- C. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
- D. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
- E. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
Answer: D
Explanation:
Explanation
Keep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:
* If the ad set gets charged for impressions, its daily budget must be at least $1 a day.
* If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.
* If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.
In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement.Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.
NEW QUESTION 81
Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
- A. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
- B. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
- C. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
- D. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
- E. Buy through the reach and frequency and set a frequency of 2 every 7 days.
Answer: A
NEW QUESTION 82
Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.
- A. Customer Database
- B. Fan Page
- C. Saved/Core Audiences
- D. Email Database
- E. Website with no pixel
Answer: A,B,D
Explanation:
Explanation
You are only able to build similar audiences based on the following seed audiences:
1. Facebook Fan Page
2. Custom Audiences: email databases, customer databases, interactions with the fan page, website visitors with pixel and interactions with lead ads.
Keep in mind that you are NOT able to build similar audiences using core/saved audiences on Facebook.
Similar audiences need to be built from users who have interacted in some way with one of your digital assets (Fan Page, Mobile App, Website, CRM and so on); whereas, core/saved audiences are used to find users based on demographics, interests, behaviors, and other variables who have NOT interacted with one of your digital assets.
NEW QUESTION 83
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Predictability and control over reach and CPM.
- B. Define how much you want to spend each day.
- C. Launch marketing campaigns to customer databases.
- D. Include Instagram as placement.
- E. Predictability and control over frequency.
Answer: A,B,D,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION 84
Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.
- A. Stories
- B. Account Kit
- C. Comments
- D. Facebook Login
- E. Facebook Analytics for Apps
Answer: A,B,D,E
Explanation:
Explanation
Here is a full list of SDK tools you can use on mobile apps:
NEW QUESTION 85
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.
- A. Keep your cost per result below a certain amount
- B. Allow Facebook auction to evenly distribute campaign budget
- C. Get a specific target price for your campaigns
- D. Optimize campaign for best cost per result
- E. Get as many results for your full budget as possible
Answer: A
Explanation:
Explanation
Setting a bid cap can save your ad set from overspending for an event but, at the same time, if you set your cap too low Facebook may struggle to spend your budget, and this will negatively impact the distribution of your ad.
If your primary goal is to get as many results for your full budget as possible, you should not use a bid cap. If your primary goal is keeping your cost per result below a certain amount, go for the bid cap strategy.
To start setting your bid cap use an average cost per result from prior campaigns and a daily budget that is at least five times higher than your bid cap. This is because Facebook needs at least 50 events (the learning phase) within a week to properly optimize.
If you don't set a Bid Cap, Facebook will use the Pacing method to optimize your bid for the best results.
Pacing gives Facebook the flexibility to get you the best available results for your goals.
If you choose the lowest cost bid strategy Facebook will raise or lower your bid on an auction-by-auction basis; it's called "discount pacing."If you pick the target cost bid strategy, Facebook's pacing will consist in deciding which auctions to enter and which to skip; this is the "probabilistic pacing." Since you're trying to get the lowest cost per optimization event possible, Discount pacing lowers your bid when appropriate to help you get the least expensive results available. This is balanced against ensuring Facebook spends your full budget by the end of your ad set's lifetime.
Here's a simplified chart showing how this works with a $10 bid cap:
Since the target cost bid strategy is about stability rather than lower costs, Probabilistic pacing enters your ad set into only a selection of auctions based on the likely cost of their optimization event. Here's a simplified chart showing how this works with a $10 cost target:
* In practice, budget pacing and bid pacing are one process. Facebook adjusts your bid or which auctions it enters based on how much budget and time are left for your ad set.
* Similarly, Facebook may increase how much budget it spends if there's an opportunity to get many optimization events with costs aligned with your bid strategy.
* Facebook may also decrease how much budget it spends if there are few available optimization events with costs aligned with your bid strategy.
NEW QUESTION 86
What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.
- A. Measure lift in sales using partner-based ROI measurement solutions.
- B. People-based multi-touch attribution reporting across all publishers, including Facebook.
- C. Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
- D. Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
Answer: A,B,C,D
Explanation:
Explanation
Here is a list of how Facebook Measurement Partners can help:
Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.
NEW QUESTION 87
What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.
- A. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
- B. People who have opened your mobile app in the last 92 days.
- C. People who have opened a Lead form but have not submitted data in the past 180 days.
- D. Your customer database from the last 5 years.
- E. People who have clicked any links on a Canva in the past 180 days.
- F. People who have visited your website in the last 365 days.
Answer: A,B,D,E
Explanation:
Explanation
You can build custom audiences based on the following sources:
* Data files: Build audiences from your CRM, POS, email lists, or other sources. There is no timeline for how old the database needs to be.
* Website data: Reach existing customers and those who've shown interest in your business. There is a limit on the past 180 days.
* Mobile app data: Use Facebook ads to engage with people based on their interactions with your apps.
There is a limit on the past 180 days.
* Facebook engagement: Target ads to people who've interacted with your Page, videos, lead ads, and Canvas full-screen experiences on Facebook. There is a limit on leads ads for 90 days, videos views for
365 days, and canvas for 365 days.
NEW QUESTION 88
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