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Facebook Certified Community Manager Sample Questions:

1. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Post a link to a press release announcing a product launch
B) Ask follow-up questions as people leave feedback
C) Partner with influencers to generate posts about the launch
D) Include a discussion question about the product that is being launched

2. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The livestream
B) The image
C) The poll
D) The video

3. In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)

A) Add useful posts to a topic tag dedicated to frequently asked questions
B) Ask members to tag an admin every time someone asks a repetitive question
C) Pin a post as an announcement in the group
D) Direct members to report repetitive questions using the Report to Admin tool
E) Create a frequently asked questions learning unit

4. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Review data for insights into high-performing content in the community.
B) Ask community members to share their most memorable community posts.
C) Research popular content themes that may be relevant to the community.
D) Survey community members for their most frequently asked questions about content themes.

5. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A) Comment on every post that members make in the group.
B) Create a group rule that requires daily engagement to remain in the group.
C) Highlight top commenters in a special weekly post.
D) Look at engagement insights to compare the daily number of posts.
E) Enlist a scheduling tool to create daily topical posts to encourage conversation.

Solutions: