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Facebook Certified Community Manager Sample Questions:

1. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The livestream
B) The image
C) The poll
D) The video

2. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Record the total number of campaign comments through native insights
B) Measure the engagement rate on the influencers' posts
C) Determine the sentiment by scanning positive and negative comments
D) Analyze the reach of exhibition-related posts through Ads Manager

3. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Claim a membership fee for current members of the Facebook group
B) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
C) Create a Facebook Page and organize events using the paid events functionality
D) Prepare materials for influencers that highlight recent community impact

4. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Put a sign in the green space asking for the fitness park to be built and share it on social media
B) Monitor elderly-only audiences on social media for outdoor recreational conversations
C) Run ads across digital platforms that ask for feedback on the park idea
D) Create a poll for the community to assess interest in the park and report findings to the nonprofit

5. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) The approach that the team agreed upon and the company approved
B) A company-branded profile used by all community managers with each reply signed by name
C) The agreed result from a recent poll stating that each community manager will use their initials
D) The personal profiles of each community manager to make it clear who is replying

Solutions: