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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 2: Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Topic 3: Lead Management | 24% | - Lists: types, capabilities and creation - Scoring and grading: definition and management - Page actions - Automation rules: components and use cases - Segmentation rules - Custom redirects: capabilities and use cases - Completion actions |
| Topic 4: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 5: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 6: Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which action removes the [[crm_deleted]] flag from a prospect record?
- A. Re-submitting a form by a prospect
- B. Removing the prospect from the Marketing Cloud Account Engagement recycle bin
- C. Undeleting the record in Salesforce
- D. Unchecking "CRM Deleted- on the prospect record
Correct Answer: C 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers
- A. The amount of time the prospect spent viewing the website
- B. The Lifecycle Report filtered by timeframe
- C. The prospect fields that were updated
- D. The lists that that prospect was added to or removed from
- E. The data and time when a prospect was assigned
Correct Answer: C,D,E 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
What factors are involved with and determine email deliverability?
(Choose 2)
- A. Domain Keys
- B. Whitelist
- C. CAN-SPAM
- D. Sender Policy Framework (SPF)
- E. Sender ID
Correct Answer: A,D 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?
- A. Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.
- B. Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.
- C. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.
- D. Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.
Correct Answer: C 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
What is the expected behavior if an automation rule is NOT set to repeat?
- A. The prospect can match the criteria multiple times and the action runs each time.
- B. The prospect matches the criteria once and the action runs once.
- C. The prospect matches the criteria once, but the action runs multiple times.
- D. The action can only run once per day on the prospect.
Correct Answer: B 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
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