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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber Data Management | 18% | - Contact model design and implementation - Data extensions, relationships, and data architecture - Preference and profile center configuration - Data import, export, and quality management |
| Topic 2: Channel Management | 16% | - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Email Studio configuration and features - Social Studio and Advertising Studio configuration |
| Topic 3: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Topic 4: Setup | 38% | - Integration configuration and management - Security policies, password management, and access control - Setup Home features and configuration - Marketing Cloud extension products and features - Business units, user accounts, and permission settings |
| Topic 5: Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Creating users and assigning roles which meet their job functions
- B. Classifying sends and defining parameters for email sends
- C. Creating a SMS message and sending a mobile campaign
- D. Building the data structure used to store audience information
- E. Importing data into contacts using the Data Loader
Correct Answer: A,D,E 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
- A. CloudPages must use the SAP domain
- B. Purchase a new private Domain for use in CloudPages
- C. Purchase a new SAP for de-special.ntmarketing.com
- D. CloudPages must use pages.ntmarketing.com
Correct Answer: B 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. Contact-specific data at the job level
- B. General tracking data at the job level
- C. Contact data in sendable data extensions
- D. Contact data in non-sendable data extensions
Correct Answer: B,D 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
- A. Subscriber ID
- B. Primary key
- C. Unique Contact email address
- D. Unique Contact Identifier
Correct Answer: D 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Run a Bounce Email Report
- B. Query the Send Log
- C. Run an Account Send Summary Report
- D. Query the Bounce Data View
Correct Answer: D 🗳️
Explanation: Only visible for PassSureExam members. You can sign-up / login (it's free).
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