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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Email Marketing Operations	- Email Studio setup and configuration 1. Email send classifications and sender authentication 2. Deliverability basics and sender reputation - Content and campaign execution 1. Send scheduling and execution workflows 2. Email content creation and personalization
Topic 2: Compliance and Security	- Security and access control 1. User roles and permissions 2. Data security best practices - Privacy and regulatory compliance 1. CAN-SPAM and GDPR concepts 2. Subscription and consent management
Topic 3: Analytics, Reporting, and Optimization	- Optimization and troubleshooting 1. Campaign optimization techniques 2. Deliverability troubleshooting - Tracking and reporting 1. Reporting tools and dashboards 2. Email performance metrics (opens, clicks, bounces)
Topic 4: Subscriber and Data Management	- List and data management 1. Subscriber lists and segmentation concepts 2. Data hygiene and governance - Contact Builder and data architecture 1. Data model design and contact relationships 2. Data extensions and data import processes
Topic 5: Automation and Journeys	- Automation Studio 1. Automation workflows and activities 2. Triggered and scheduled automations - Journey Builder fundamentals 1. Basic journey orchestration concepts 2. Entry sources and journey configuration

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A. Identify and assign appropriate keys to tie records together.
B. Normalize data and fields to prevent redundancy.
C. Remove nonessential data for marketing purposes.
D. Ensure every data source has a sendable field.
E. Ensure all available data is included.

Reveal Solution Discussion 0

Correct Answer: A,B,C 🗳️