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Topics of Salesforce Marketing cloud email specialist Exam
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1. Email Marketing Best Practices (15%)
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
2. Email Message Design (13%)
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given an email message design, determine the correct use of Approvals.
- Given the desired output requirements, recommend strategies to A/B test email elements.
3. Content Creation and Delivery (18%)
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, create and customize an email message to meet a customer's need.
- Describe various send capabilities in the Email application.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
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What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Language : English
- Number of questions : 60 questions
- Duration : 90 minutes
- Questions type : Multiple choice
- Passing score: 65%
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Salesforce Marketing-Cloud-Email-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Configure send settings to meet the customer requirements - Create and customize an email message to meet customers' needs - Organize and manage email campaign content |
| Topic 2: Subscriber and Data Management | 26% | - Configure Contact Builder and Audience Builder - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers |
| Topic 3: Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Topic 4: Marketing Automation | 26% | - Build the appropriate Journey Builder solution - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution |
| Topic 5: Insights and Analytics | 14% | - Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) |
