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Adobe AD0-E608 Korean Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Analysis | 26% | - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights |
| Topic 2: Reporting | 32% | - Select appropriate visualizations or tables for business needs - Apply and configure date ranges effectively - Determine correct data views based on sources, identities, date ranges |
| Topic 3: Distribution | 12% | - Organize projects logically for access and management - Schedule and share reports and dashboards with stakeholders - Curate available fields within reports and dashboards |
| Topic 4: Components | 30% | - Translate business questions into relevant components - Build non-admin components to address business requirements - Create subsets of data using components and filters |
Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:
1. 마케팅 퍼널의 여러 단계를 거쳐 고객 상호작용의 흐름을 표시하려면 어떤 시각화 방법을 사용해야 합니까?
응답:
A) 막대형 차트
B) 요약 표
C) 퍼널 분석
D) 선 그래프
2. Adobe CJA에서 고객당 평균 구매 가치를 계산하려면 어떤 구성 요소를 사용해야 합니까?
응답:
A) 계산된 메트릭
B) 캠페인 추적기
C) 데이터 뷰 관리자
D) 프로필 속성 매퍼
3. 다음 시나리오를 가정해 보겠습니다. 4월 10일, 한 방문자가 소셜 미디어 게시물의 링크를 통해 사이트에 접속하여 장바구니에 상품 3개를 추가한 후 사이트를 떠납니다.</li><li>4월 14일, 같은 방문자가 장바구니에 담긴 상품에 대한 안내 이메일을 받습니다. 방문자는 이메일의 링크를 클릭하여 사이트로 이동하고, 유사한 상품을 찾기 위해 다른 두 사이트를 방문한 후 구매하지 않고 사이트를 떠납니다. 4월 16일, 같은 방문자가 장바구니에 담긴 상품 중 두 개가 15% 할인된다는 SMS를 받습니다. 이 SMS 링크를 통해 방문자는 장바구니로 연결됩니다. 방문자는 SMS의 링크를 클릭하여 총 240달러에 장바구니를 구매합니다.
방문자의 구매에 대해 각 채널에 균등하게 80달러의 크레딧을 부여해야 하는 경우 어떤 귀속 모델을 사용해야 할까요?
응답:
A) 세션 룩백 윈도우를 포함한 마지막 터치 속성 모델
B) 개인 룩백 윈도우를 갖춘 참여 귀속 모델
C) 개인 룩백 윈도우를 사용한 선형 귀속 모델
D) 세션 룩백 윈도우를 사용한 선형 귀속 모델
4. CJA에서 생성된 잠재고객이 타겟팅을 위해 AEP 실시간 CDP와 공유되었습니다. 유지 관리 작업 중 해당 잠재고객이 CJA에서 실수로 삭제되었습니다. CJA에서 잠재고객을 삭제하면 AEP 실시간 CDP의 잠재고객에게 어떤 영향이 있나요?
응답:
A) 공유된 대상은 AEP 실시간 CDP에서 삭제되지 않습니다.
B) CJA에서는 공유 대상 삭제가 허용되지 않습니다.
C) 공유된 청중의 프로필이 AEP 실시간 CDP에서 삭제됩니다.
D) 청중은 CJA에 남아 있지만 AEP 실시간 CDP에서 제거됩니다.
5. 대형 반려동물 용품 소매업체인 고객사의 웹사이트 KPI를 보여주는 프로젝트를 제작해 달라는 요청을 받았습니다. 온라인 소매업체의 핵심 성과 지표(KPI)로 어떤 지표를 포함해야 할까요?
응답:
A) 이탈률, 페이지 속도, 사이트 체류 시간
B) 이메일 전송, 비디오 조회수, 이탈률
C) 주문, 수익, 장바구니 추가
D) 클릭률, 양식 제출, 광고 노출
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
