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Adobe AD5-E809 Exam Syllabus Topics:
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NEW QUESTION 25
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run B
- B. Run D then C
- C. Run D then A.
Answer: B
NEW QUESTION 26
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
- B. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- C. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
Answer: C
NEW QUESTION 27
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
- A. Video views per visit
- B. Bounce rate
- C. Site registration rate
Answer: B
NEW QUESTION 28
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. Automated Personalization
- B. An A/B test using auto-allocate
- C. Experience Targeting
Answer: B
NEW QUESTION 29
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
- A. Visual Experience Composer for assisted channels
- B. Target API Composer
- C. Form-based Experience Composer
Answer: B
NEW QUESTION 30
An A/B test has been running for several weeks. Which finding can be used to determine a winner?
- A. The conversion rate for the test experience is greater than that of the control.
- B. There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.
- C. A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.
Answer: B
NEW QUESTION 31
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
- A. Experiences
- B. Goals & Settings
- C. Targeting
Answer: B
NEW QUESTION 32
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Do nothing. Auto-allocate will do this.
- B. Deactivate the activity and create a new one with only A. B, D experiences.
- C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
Answer: B
NEW QUESTION 33
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
- A. Experiences
- B. Preferences
- C. Targeting
- D. Setup
Answer: A,C
NEW QUESTION 34
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Experience Cloud audiences
- B. Adobe Target predefined audiences
- C. Adobe Target user-defined audiences
Answer: B
NEW QUESTION 35
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. Activity Entry
- B. It depends on the metrics
- C. Activity Conversion
Answer: B
NEW QUESTION 36
A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?
- A. Increase the number of Offers.
- B. Increase the confidence level.
- C. Increase the minimum detectable lift
Answer: C
NEW QUESTION 37
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
- A. Experience Versions
- B. Enhanced Composer
- C. Template Rules
Answer: C
NEW QUESTION 38
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. The structure of the page has changed since activity was created.
- B. A new plugin was added to website which is not supported by Adobe Target.
- C. The Profile Script is outdated and causing issues in the VEC.
Answer: B
NEW QUESTION 39
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
- A. because it is not possible to change your primary goal after the test has started
- B. to minimize risk of biased metric selection
- C. so that "Conversion Rate of Alternative" can be estimated pre-test
- D. so that "days to complete test" can be estimated pre-test
Answer: B,C
NEW QUESTION 40
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Experience Targeting
- B. Multivariate Test
- C. Recommendations
Answer: A
NEW QUESTION 41
Which statement is true for all Experience Targeting activities?
- A. Targeting rules are evaluated in top-to-bottom order.
- B. All activities are built using the Visual Experience Composer.
- C. Experience targeting affects a single page of a visitor experience.
Answer: C
NEW QUESTION 42
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Traffic Sources
- B. Site Pages
- C. Target Library
Answer: C
NEW QUESTION 43
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