[Apr 08, 2026] Dumps Collection MCE-Con-201 Test Engine Dumps Training With 266 Questions
Salesforce MCE-Con-201 Dumps - 100% Cover Real Exam Questions
NEW QUESTION # 117
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use?
- A. Completion Action
- B. Automation Rule
- C. Segmentation Rule
- D. Dynamic List
Answer: B
NEW QUESTION # 118
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?
- A. Build dynamic lists respectively based off of those form submissions.
- B. Track downloads in the form reports and build different lists for all submissions.
- C. Add a form completion action to add prospects to the right Salesforce campaign.
- D. Add a form completion action to apply a tag with the name of the piece of content.
Answer: D
NEW QUESTION # 119
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
- A. The date LenoxSoft last compared data between the email provider and Salesforce.
- B. When was the last time a prospect was emailed in their current email provider.
- C. How many emails a month were sent from the current email provider
- D. Identify the currently mailable and unmailable prospects in their current email provider.
Answer: B,D
NEW QUESTION # 120
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities
- A. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
- B. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
- C. All
- D. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
Answer: A
NEW QUESTION # 121
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
- A. Salesforce Connector User has 'Read1 permission to the custom object
- B. Export all the data and assets from the existing tool
- C. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
- D. Install the Salesforce AppExchange Package and verify the Salesforce connector
Answer: B
NEW QUESTION # 122
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
- A. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
- B. Change the email address to a valid email address
- C. Clear the "Do Not Email" field on the prospect record
- D. Update the "Opt Out" field on the prospect record
Answer: C
NEW QUESTION # 123
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send Engage emails to all prospect who are opted in.
- B. Send an operational email to all prospects.
- C. Send a list email to all prospects who are opted in.
- D. Send an automated operational email to all prospects.
Answer: B
NEW QUESTION # 124
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
- A. Send the prospects an email to see if their email addresses are valid.
- B. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
- C. Add the prospects to a "Bounced Prospects" list for suppression.
- D. Ensure the Do Not Email field on the prospects is selected.
Answer: D
NEW QUESTION # 125
What is true about completion actions?
- A. Completion actions will not execute for image files.
- B. Completion actions can be criteria based.
- C. Completion actions are retroactive and will apply to activities done before and after you apply them
- D. Completion actions only execute for prospects. They will not affect visitors.
Answer: A,D
NEW QUESTION # 126
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
Answer: B
NEW QUESTION # 127
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- B. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
- C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
- D. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
Answer: C
NEW QUESTION # 128
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Account-to-Opportunity Matching
- B. Primary - Campaign Source Attribution
- C. First Touch Model
Answer: C
NEW QUESTION # 129
What is critical in achieving good email deliverabillty?
- A. Having a text only version of email content
- B. Setting up email authentication
- C. Sending email through dedicated IP
- D. Using personalization in email content
Answer: B
NEW QUESTION # 130
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?
- A. The email must also contain assigned user merge fields.
- B. The assigned user must be connected through user sync.
- C. All prospects on the recipient list must be assigned to a user.
- D. There must also be a general or specific user as a sender.
Answer: D
NEW QUESTION # 131
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
- A. False
- B. True
Answer: B
NEW QUESTION # 132
What type of fields are not supported by the Marketing Cloud Account Engagement sync
- A. Geolocation
- B. Date/Time
- C. External Lookup Relationship
- D. Time
- E. Date/Time
- F. Formula
- G. Text Area (Rich)
- H. Lookup Relationship
Answer: A,C,F,G,H
NEW QUESTION # 133
What is true about Dynamic Content?
- A. You can use dynamic content in subject lines
- B. You can add dynamic content to web pages
- C. You can add up to 25 variations of content
- D. You can base variations on Scoring Categories
Answer: A,B,C
NEW QUESTION # 134
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Permanently delete prospects
- B. Assign prospects to an existing user
- C. Undelete matching prospects from the Recycle Bin
- D. Create new custom fields and populate field values
Answer: B,C
NEW QUESTION # 135
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
- B. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
- C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
- D. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
Answer: D
NEW QUESTION # 136
Which standard connectors can be activated in Marketing Cloud Account Engagement
- A. GoToWebinar
- B. Survey Monkey
- C. Youtube
- D. Olark
Answer: A,D
NEW QUESTION # 137
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
- B. Include prospect activity history from Account B in their prospect import if they want to retain it.
- C. Export existing custom field mappings to import desired fields into Account A.
- D. Manually rebuild any automations built in Account B in Account A.
Answer: D
NEW QUESTION # 138
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
- A. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement
- B. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case
- C. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the
- D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
Answer: C
NEW QUESTION # 139
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Don't use false or misleading header information
- B. Tell recipients how to opt out of receiving future email from you
- C. Tell recipients where you're located
- D. Monitor what others are doing on your behalf
- E. Honor opt-out requests promptly
- F. Identify the message as an ad
- G. Don't use deceptive subject lines
Answer: A,B,C,D,E,F,G
NEW QUESTION # 140
How many Engagement Programs can run at one time
- A. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
- B. Always 100
- C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
Answer: C
NEW QUESTION # 141
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?
- A. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these "Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
- B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
- C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
- D. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
Answer: C
NEW QUESTION # 142
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