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Newly Released Pardot-Consultant Dumps for Salesforce Pardot Consultant Certified
Salesforce Pardot Consultant Exam
The Salesforce Pardot Consultant exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Pardot application and demonstrate the knowledge and expertise in Discovery, Account Configuration, Lead Generation, Automating Business Processes, Email Marketing, Lead Qualification, Personalizing the Prospect Experience, Reporting, and Salesforce Engage.
The Salesforce Pardot-Consultant exam consists of 60 multiple-choice questions, which need to be completed within 90 minutes. The questions are designed to assess the candidate's knowledge of Pardot's features, functionality, and best practices. Pardot-Consultant exam covers a wide range of topics, including lead generation, lead scoring, email marketing, automation, and analytics. To pass the exam, candidates need to achieve a minimum passing score of 68%. Once they pass the exam, they will be awarded the Salesforce Certified Pardot Consultant certification, which is valid for two years.
NEW QUESTION # 41
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Pardot?
- A. Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.
- B. Create a form handler and enable data kiosk entry mode.
- C. Create a form handler to link to an existing form on the website.
- D. Create a Pardot-hosted form and place it on the website using an iframe.
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=pardot_forms_kiosk_mode.htm&type=0
NEW QUESTION # 42
"What record page layouts can the Send Engage Email button be added to?
- A. User
- B. Case
- C. Contract
- D. Opportunity
Answer: D
NEW QUESTION # 43
LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on opportunities
- B. Marketing data sharing rules on contact roles
- C. Marketing data sharing rules on accounts
- D. Marketing data sharing rules on prospects
Answer: A
NEW QUESTION # 44
LenoxSoft's Pardot administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
- A. The administrator has not selected a sender for the Email Template.
- B. The administrator has not published the Email Template from a draft.
- C. The administrator does not have folder permissions to the email template folder.
- D. The administrator does not have folder permissions to the Engagement Program.
Answer: D
NEW QUESTION # 45
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using an automation rule
- B. Send using a segmentation rule.
- C. Use a dynamic list to use as a recipient list on an email send.
- D. Send using the form's completion actions.
Answer: D
NEW QUESTION # 46
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?
- A. Add form completion actions to first assign to the user and then to create a Salesforce task.
- B. Add form completion actions to send customized email with a call reminder to the sales user.
- C. Add form completion actions to add to the engagement studio program and notify the assigned user.
- D. Add form completion actions to first assign to the assigned user and then to notify the user.
Answer: A
NEW QUESTION # 47
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. After being given their consent, go into their Pardot account settings and enable operational emails sending.
- D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
Answer: B
NEW QUESTION # 48
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Pardot best practice for preventing this issue in the future?
- A. Enable the Pardot account setting "Prevent Cookie Crossing"
- B. Use the "Forward to a friend" variable tag in Pardot emails
- C. Enable Kiosk mode on the Pardot form
- D. Enable the "Not You?" link to display on the Pardot form
Answer: A
NEW QUESTION # 49
When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?
- A. User sync must be enabled in Pardot.
- B. Salesforce fields must be synced to Pardot fields.
- C. Salesforce B2B Integration user must be created.
- D. The Salesforce connector must be unpaused.
Answer: D
NEW QUESTION # 50
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
- A. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
- B. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
- C. Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.
- D. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
Answer: C
NEW QUESTION # 51
What is true about scoring? [Choose one answer]
- A. Pardot comes with a scoring model that cannot be adjusted or changed.
- B. Salesforce opportunities can influence a prospect's score.
- C. It is not possible to reset a prospect's score to 0.
- D. Pardot will automatically assign prospects a score from F- to A+.
Answer: B
NEW QUESTION # 52
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send starred prospect activity alerts by owner
- B. Configure Users > Send daily visitor activity emails by state
- C. Configure Users > Send Salesforce Engage report emails by team
- D. Configure Users > Send daily prospect activity emails by owner
Answer: B
NEW QUESTION # 53
What is required when sending a Pardot email from an assigned user?
- A. The assigned user must be connected through user sync.
- B. All prospects on the recipient list must be assigned to a user.
- C. The email must also contain assigned user merge fields.
- D. There must also be a general or specific user as a sender.
Answer: B
NEW QUESTION # 54
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Static Public List and Automation Rule
- B. Salesforce Engage and CRM Visible List
- C. Email Preference Center and Dynamic Public List
- D. Email Preference Center and Static Public List
Answer: C
NEW QUESTION # 55
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
- B. Create Pardot user records in one business unit, then use the business unit switcher to access each account.
- C. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
- D. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
Answer: D
NEW QUESTION # 56
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Pardot administrator take to align the Pardot user interface with the Salesforce user interface?
- A. Create Pardot users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
- B. Create Pardot users by importing them into Pardot with their language preferences included in the CSV import file.
- C. Create Pardot users manually and set each user's language preference based on the BU and language they speak.
- D. Create Pardot users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
Answer: A
NEW QUESTION # 57
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?
- A. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
- B. The prospect already received the email already received another Pardot email within the past business day, based on the account's business hours.
- C. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
- D. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
Answer: A
NEW QUESTION # 58
Monthly cost of Salesforce Engage is
- A. 50$
- B. 100$
- C. 15$
- D. It's always free
Answer: A
NEW QUESTION # 59
Select all available User Email Preferences
- A. Send an email when a prospect is assigned
- B. Send daily prospect activity emails (for my prospects)
- C. Send weekly search marketing email (sent on Mondays)
- D. Send monthly inactive automations report email
- E. Send starred prospect activity alerts
- F. Send daily prospect activity emails (for all prospects)
- G. Send daily visitor assignment emails
- H. Send daily prospect assignment emails
- I. Send daily visitor activity emails
- J. Send weekly search marketing email (sent on Fridays)
- K. Send weekly inactive automations report email
Answer: A,B,C,D,E,F,H,I
NEW QUESTION # 60
Is it possible to split Dynamic List to other Dynamic Lists?
- A. True
- B. False
Answer: B
NEW QUESTION # 61
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- B. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
- C. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign
- D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
Answer: A,D
NEW QUESTION # 62
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?
- A. Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.
- B. Implement Pardot tracking code, set up email authentication, and create page actions for website views.
- C. Create a folder structure, import, and map sales users, and transfer email templates into Pardot.
- D. Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.
Answer: D
NEW QUESTION # 63
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
- A. The record that was last updated sets the field value for a synced prospect.
- B. Only users with an Administrator user role will be able to change the prospect field value.
- C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
- D. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync.
Answer: A
Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-pardot-
NEW QUESTION # 64
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The engagement with those assets happened before the fields were added to the page layouts.
- B. The campaign is not a connected campaign so the data is not syncing.
- C. The Pardot users do not have the Pardot permission set and cannot see the data.
- D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
Answer: B
Explanation:
Explanation
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
NEW QUESTION # 65
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Automation rule based on the form submission
- B. Completion action on the form submission
- C. Segmentation rule based on the form submission
- D. Dynamic list based on the form submission
Answer: B
Explanation:
Explanation
https://www.pardot.com/blog/completion-actions/
NEW QUESTION # 66
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