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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Select categories and content type from the import dropdown when importing images.
B) Import a metadata tag index for the stock art so the images are searchable
C) Configure Eastern Content Tagging to automatically tag stock art.

2. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Select winning path three days after journey activation
B) Place a Random Split before Path Optimizer for the pilot group.
C) Configure a holdback group to be targeted by the winner.

3. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Engagement Scoring
B) Einstein Copy insights
C) Einstein Messaging Insight

4. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?

A) Sending. Volume > 250,000 Email/Month
B) Requirement to have Custom URLs on Cloud Pages
C) Requirement to have Custom URLs on images hosted in Marketing Cloud

5. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Frequency
B) Einstein Engagement Scoring
C) Einstein Messaging Insight

Solutions: