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Google Display Exam Practice Test Sample Questions:

1. Nancy would like to create a display ad for the Google Content Network, but she doesn't have
image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

A) Use a text ad.
B) Use the Display Ad Builder.
C) Hire a designer to create the display ad.
D) Use the Adobe Ad Builder.

2. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-thousand bidding
B) Cost-per-month bidding
C) Cost-per-click bidding
D) Cost-per-acquisition bidding

3. Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

A) Display ad builder
B) My Change History tool
C) Conversion optimizer
D) Keyword tools

4. Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?

A) YouTube Run-of-Site
B) AdWords Auction
C) YouTube Homepage
D) Partner Watch Pages

5. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) In-stream video ad
B) Overlay video ad
C) Video placement ad
D) Click-to-play video ad

Solutions: