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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A) Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
B) Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
C) Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
D) Make sure you are connected to a fiber internet connection.
E) Do not use a filter in the entry source to filter more than 50% of your contacts

2. What is the prerequisite to create advertising studio audience:

A) Set user opt in data.
B) Create advertising/business account on the required and network and setup the ad account integration in MC
C) There is no prerequisite as all setup is done.

3. What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

A) An expression builder references Journey Data and Contact Data.
B) An expression builder references Journey Data and Journey Filtered : activities
C) Nullable fields to be used for comparing your Journey Data and Contact Data fields
D) Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

4. How frequently does Einstein Engagement Scoring updates to email?

A) Email daily
B) Mobile Weekly
C) Model Monthly

5. What is true about Einstein engagement frequency (EEF). Select 3

A) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
B) The model uses data available only in your account
C) EEF uses only commercial send data not transactional
D) It uses last ISO days engagement data

Solutions: