What Are Characteristics of This Exam?
The Microsoft evaluation MB-220 is 150-minute long if it contains labs and 130 minutes with no lab sessions and mainly consists of 40-60 questions. As a rule, there is no fixed number of items in the actual exam, which has led to no definite passing score. The only thing that one can comprehend about passing rates is that it is mandatory to score at least 70% of total marks to come up with flying colors in this evaluation. As far as language options are concerned, one can sit for such an exam in English only. The standard exam fee is $165 and should be paid towards the exam voucher, which is non-refundable and non-transferable.
Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam
The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.
This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.
- Marketing consultants
- Microsoft Dynamics 365 Customer Engagement functional consultants
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How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage customer journeys | 20-25% | - Test, publish, and monitor journeys - Implement automation and branching logic - Design and implement journeys |
| Manage events and webinars | 10-15% | - Plan and configure events - Manage registrations and attendance - Integrate with webinar platforms |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure application settings - Configure integration with other services - Configure forms, pages, and templates |
| Manage segments and preferences | 15-20% | - Create and manage segments - Manage consent and compliance - Manage subscription centers and preferences |
| Manage marketing channels | 25-30% | - Create and manage marketing emails - Design and publish marketing pages and forms - Manage text messages and push notifications |
| Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
| Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
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