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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global DMP nerve center
B) A single seat shared by all regions
C) Full agency control
D) Horizontal regional empowerment
E) A global template with local nuances

2. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.

3. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you. This will generate an email notification that includes the audience composition.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.

4. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B) That the iFrame tag type was selected in the container tool.
C) That the appropriate macros were added to the pixel URL.
D) That the production side web server is capable of retrieving HTTP requests.

5. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) The client cannot store the ID mapping table in their system.
C) Only the client is allowed to store the ID mapping table.
D) The client can store the ID mapping table in their system.
E) BlueKai DMP can store the ID map table.
F) Only BlueKai can store the ID mapping table.

Solutions: