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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Marketing agents 1. Audience segmentation 2. Content generation 3. Campaign creation - Conversational messaging 1. Ongoing interactions across messaging channels 2. Customer engagement and response handling
Topic 2: Platform Setup & Governance	13%	- Marketing Cloud Next environment setup 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets - Business Units and governance 1. Business Unit requirements 2. Content and user governance using roles and Enhanced CMS Workspaces - Domain authentication and authorization 1. Domain authorization for branded, authenticated email delivery 2. Self-service domain authentication
Topic 3: Analytics & Performance Insights	8%	- Marketing insights 1. Surfacing marketing data and insights across the Salesforce platform - Reporting and analytics 1. Selecting pre-built dashboards for reporting requirements
Topic 4: Campaign Design, Flow Orchestration & Content	30%	- Messaging data sources 1. Selecting appropriate data sources for personalized customer data - Flow orchestration 1. Trigger conditions 2. Flow elements and logic for business processes and messaging 3. Flow configuration settings 4. Flow types - Activation templates 1. Selecting appropriate contact point values 2. Configuring activation templates - Personalization 1. Merge fields 2. AMPscript 3. Handlebars 4. Content variations 5. Repeaters - Landing pages 1. Components and configuration required to build landing pages
Topic 5: Data Modeling, Identity Resolution & Segmentation	25%	- Data 360 consumption and entitlements 1. Impact of marketing automation design decisions on platform consumption and usage 2. Consumption-based entitlements - Identity Resolution 1. Configuring Identity Resolution 2. Linking multiple data sources into a unified profile - CRM data ingestion and activation 1. Audience segmentation, activation, and content personalization 2. CRM objects and records 3. Actionable Lists - Data 360 data object concepts 1. Connecting, harmonizing, unifying, and activating customer data 2. Audience segmentation and content personalization
Topic 6: Consent	13%	- Consent banners 1. Configuring consent banners on marketing landing pages and external pages - Consent record management 1. Creating, managing, and updating consent records - Consent management concepts 1. Role of consent in customer engagement and compliance - Platform consent objects 1. Purpose and relationships of consent objects

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

Northern Trail Outfitters needs to send a highly personalized SMS message to customers. The personalization logic requires a complex, real-time calculation based on external system data that is not stored in Data 360.
The logic must be executed at the time of send to ensure the data is current.
Which data source should a Marketing Cloud Next Consultant use to meet this requirement?

A. Data Graph
B. Apex Class
C. Event

Reveal Solution Discussion 0

Correct Answer: B 🗳️