IBM P2080-096 Exam Questions : IBM Unica Enterprise Campaign Technical Mastery Test V1

  • Exam Code: P2080-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Jun 28, 2026
  • Q&As: 91 Questions and Answers

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Audience
B) Select
C) Merge
D) Sample


2. What templates does a customer need to import if the Unica Marketing Platform and Unica Campaign system tables databases are of the same database type?

A) None, the system automatically imports the template.
B) DB2 template
C) SQLServer template
D) Oracle template


3. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Counts as an inferred response.
B) Does not count as a response.
C) Counts as a response.
D) Counts as a partial response.


4. What happens if a customer disables integration between Unica Campaign and Unica Marketing Operations?

A) All campaigns will be disabled.
B) Customer must reinstall Campaign.
C) Customers cannot disable the integration between Unica Campaign and Unica Marketing Operations.
D) Integrated version reverts to standalone Unica Campaign.


5. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Treatment
B) Personalization
C) Fulfillment
D) Parameters


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A
Question # 3
Answer: B
Question # 4
Answer: D
Question # 5
Answer: B

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