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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which SPSS product family is used primarily to test hypotheses that researchers already have in mind?

A) Deployment
B) Data Collection
C) Statistics
D) Modeling

2. A marketing department is looking to divide up their customer base in order to more effectively target each group. Which feature of SPSS Modeler best meets their needs?

A) Complete statistics integration
B) Automatic data preparation
C) Auto clustering
D) In-database mining

3. According to an independent study, what percentage of SPSS Modeler customers achieved a positive return on investment?

A) 94%
B) 24%
C) 47%
D) 12%

4. Which statement is true about SPSS Modeler Premium?

A) It leverages structured data only.
B) It addresses all but one of the phases in the CRISP-DM methodology.
C) It leverages unstructured data only.
D) It requires no programming experience to use.

5. What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?

A) Support for multiple operating systems.
B) Easy to use interface for business-oriented analysts.
C) More powerful in the hands of a modeling expert.
D) Structured data mining capabilities.

Solutions: