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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Unica Campaign Data Model, Tables and Audience Segmentation | 28% | - Segment Creation, Select Statements and Filter Logic
|
| Campaign Flowchart Design, Processes and Execution | 26% | - Standard Flowchart Process Nodes Configuration
|
| Security, Access Control and Basic Troubleshooting | 8% | - User Roles, Folder Permissions and LDAP Authentication
|
| Unica Enterprise Campaign Core Architecture & Deployment | 24% | - Server Components and Multi-Tier Infrastructure
|
| Offer Management, Personalization and Delivery Channels | 14% | - Offer Catalog Creation and Attribute Personalization
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. Where does a customer obtain a software license key, which is required for Unica Campaign v8.2 or lower?
A) By contacting [email protected].
B) By contacting [email protected].
C) By contacting Unica support.
D) By contacting the Unica license administrator.
2. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?
A) User who creates the offer
B) Campaign manager
C) Flowchart designer
D) System or offer administrator
3. In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?
A) Cell reports
B) Campaign code
C) Flowchart name
D) Processes
4. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?
A) Cube
B) Track
C) Analytical/Optimization
D) Data Manipulation
5. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?
A) Mapping
B) Filtering
C) Switching
D) Segmentation
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: C |



