IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096 Exam Questions

  • Exam Code: P8010-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Aug 21, 2026
  • Q&As: 91 Questions and Answers

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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Unica Campaign Data Model, Tables and Audience Segmentation28%- Segment Creation, Select Statements and Filter Logic
  • 1. Sampling, Exclusion and Duplicate Suppression Rules
    • 2. Raw SQL and Campaign Macro Segmentation Queries
      - Base Tables, User Tables and Derived Table Design
      • 1. Lookup Tables and Reference Data Integration
        • 2. Customer Contact History and Response Tracking Tables
          Campaign Flowchart Design, Processes and Execution26%- Standard Flowchart Process Nodes Configuration
          • 1. Select, Merge, Extract and Snapshot Process Setup
            • 2. Mail List, Call List and Output File Generation
              - Batch Scheduling, Triggering and Execution Controls
              • 1. Recurring Schedules and Event-Driven Flowchart Runs
                • 2. Execution Logging, Failure Retries and Error Handling
                  Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
                  • 1. Flowchart and Table Object Access Restrictions
                    • 2. Runtime Performance Bottleneck Diagnosis
                      Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
                      • 1. Campaign Server, Listener and Runtime Agent Roles
                        • 2. Database Schema and ODBC Data Source Configuration
                          - Installation, Upgrade and Environment Migration
                          • 1. Pre-install Hardware and OS Prerequisite Checks
                            • 2. Patch Application and Version Compatibility Rules
                              Offer Management, Personalization and Delivery Channels14%- Offer Catalog Creation and Attribute Personalization
                              • 1. Static and Dynamic Offer Template Authoring
                                • 2. Offer Eligibility Rules and Volume Cap Limits
                                  - Multi-Channel Output Integration
                                  • 1. Real-Time Integration with Unica Interact
                                    • 2. Email, SMS and Direct Mail Channel Connectors

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      1. Where does a customer obtain a software license key, which is required for Unica Campaign v8.2 or lower?

                                      A) By contacting [email protected].
                                      B) By contacting [email protected].
                                      C) By contacting Unica support.
                                      D) By contacting the Unica license administrator.


                                      2. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

                                      A) User who creates the offer
                                      B) Campaign manager
                                      C) Flowchart designer
                                      D) System or offer administrator


                                      3. In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?

                                      A) Cell reports
                                      B) Campaign code
                                      C) Flowchart name
                                      D) Processes


                                      4. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

                                      A) Cube
                                      B) Track
                                      C) Analytical/Optimization
                                      D) Data Manipulation


                                      5. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

                                      A) Mapping
                                      B) Filtering
                                      C) Switching
                                      D) Segmentation


                                      Solutions:

                                      Question # 1
                                      Answer: C
                                      Question # 2
                                      Answer: D
                                      Question # 3
                                      Answer: D
                                      Question # 4
                                      Answer: C
                                      Question # 5
                                      Answer: C

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