IBM 000-M248 Exam Questions : IBM Cognos Midmarket Foundational Sales Mastery Test v1

  • Exam Code: 000-M248
  • Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
  • Updated: Sep 10, 2026
  • Q&As: 45 Questions and Answers

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IBM 000-M248 Exam Syllabus Topics:

SectionObjectives
Topic 1: Competitive Positioning- Competitive differentiation
  • 1. IBM Cognos strengths
  • 2. Positioning against alternative BI solutions
Topic 2: Target Customers and Business Challenges- Midmarket customer characteristics
  • 1. Common business pain points
  • 2. Business intelligence requirements
Topic 3: IBM Cognos Midmarket Value Proposition- Business Analytics overview
  • 1. IBM Cognos portfolio positioning
  • 2. Midmarket customer value and benefits
Topic 4: Licensing and Deployment- Packaging and implementation
  • 1. Licensing concepts
  • 2. Deployment options
  • 3. Services and partner ecosystem
Topic 5: IBM Cognos Solution Portfolio- Core product capabilities
  • 1. Dashboards and performance management
  • 2. Scalability and integration
  • 3. Reporting and analysis features
Topic 6: Sales Qualification and Opportunity Identification- Sales process
  • 1. Matching customer needs to IBM Cognos solutions
  • 2. Identifying qualified opportunities

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