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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. An existing IBM Cognos Express Performance Management customer needs self service reporting, visualization capabilities in the form of reports and dashboards to drive decision making. Which solution would provide those capabilities?

A) IBM Cognos Express Business Intelligence
B) IBM Cognos Disclosure Management Express
C) IBM Cognos Insight
D) IBM SPSS Modeler

2. The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?

A) HR will own and influence over 50% of the of IT budgets
B) Finance will own and influence a high percentage of IT budgets
C) Marketing will own and influence 50 to 60% of the IT budget
D) IT has a seat at the table to facilitate innovation

3. Identify the scenario where IBM Cognos Express will NOT be the correct choice:

A) Creating dashboards for Marketing
B) Budget planning in the Office of Finance
C) Reporting on inventory levels
D) Bursting statements to thousands of customers

4. What would be a good next step to develop the relationship with the customer after the sale?

A) Create a case study directly after the sale closes
B) Recommend entitlement expansion immediately after closing
C) Offer a blanket discount on future purchases
D) Create a case study based on their successful implementation

5. What is the software growth opportunity in the Business Analytics Midmarket?

A) The Midmarket is growing on par with the overall Business Analytics software market
B) The Midmarket is growing faster than the overall Business Analytics software market
C) The Midmarket is growing slower than the overall Business Analytics software market
D) The Midmarket has not grown year over year

Solutions: